Thursday, February 23, 2012

It means what?

Someone once told me "to be an editor, you have to have a dirty mind"

This seemed like such a strange thing to me.  Why possibly would you need a dirty mind to work as an editor.  Then he pointed to a headline that ran in a military paper.  It read "Affair between Airman and Officer ends in dishonorable discharge"

The headline is factual.  Fraternization between the enlisted ranks and the officer ranks is against the rules and can result in the people being dishonorably discharged from military service, but obviously this headline is easy to take out of context.

There are some cases where a person might night see the double entendree or might not know that there is more than one meaning to a word. 

Here are some more examples of writers and editors who should have thought twice before running their headline:

The most obvious and recent example was a story run by ESPN:


Now chink in the armor is a fairly common saying.  It implies a found weakness, unfortunately it is also a ethnic slur against anyone of Asian decent and when you put it on the front page of your web site right underneath the photo of an Asian-American basketball player, you can be sure there is going to be a reaction. 

Now the world of sports news is pretty fast place and there is always a rush to get new content up as quickly as possible, but any editor should have been able to look at this and see it was a bad idea.

The scandal caused the writer and an anchor to lose their jobs.  (source)

Before you run that next story/headline, take a moment to think of any way it could be taken out of context.  It could even save your job.

1 comment:

  1. Funny! I read another headline today that got me thinking:

    J.K. Rowling to publish first adult novel.

    I saw this one today on CNN.

    I could interpret this headline to mean that she is publishing a naughty (XXX) novel. This is not the case. But, as you point out, editors need to be careful about how they frame their headlines.

    Keep up the good work on the blog!

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